The satellite radio battle between American satellite radio providers Sirius and XM continues to heat up. Yesterday, Sirius Satellite Radio announced that singer and Hollywood star Jamie Foxx will get his own radio channel with the subscription satellite radio provider. The new radio channel within the Sirius radio network will be called “The Foxxhole”.

In “The Foxxhole” Jamie Foxx will pay attention to the latest entertainment, music, film and comedy news in addition to music. Sirius has found a sidekick for Foxx for the new digital radio channel in the person of Marcus King. The new radio channel will start in the spring of 2007.

Competitor All Honda used cars sold through American Honda dealers are also equipped with these receivers. In total, by the end of 2007, more than 85,000 Honda riders in America are expected to have a subscription to XM Satellite Radio.

Satellite radio is very popular in America at the moment. Partly due to newer technologies, people can listen to satellite radio at any time and anywhere in America via special car radios and portable radios. The profits made by satellite radio providers such as Sirius and XM amount to billions of dollars annually. In Europe, the Dutch Talpa, owned by John de Mol, now also seems to have taken the first larger steps in satellite radio. Talpa wants to offer a full satellite radio package to consumers with its Spanish partner Ondas Media by the beginning of 2009 at the latest.